15 kenmerken waarom (o.a.) dit radiostation (toen) zo goed was.
Kom daar nu maar eens om bij de huidige radiostations.
1 Production. From the drama of news to the promos to the wild tracks, production was an art form that created a theater of the
mind that manufactured sonic magic.
2 The Bible of Music. From the printed playlist to the countdowns, station-generated chart positions defined what was popular in the city.
3 24/7 Personalities. There were shows, not shifts, and every daypart mattered. People still talk about Charlie Greer and Denison’s Men’s Clothier, on WABC at 3 a.m.
4 Eccentricity. From crazed night DJs to whacked promotions — parents were appalled while the new mainstream ate it up.
5 City Sound. Unlike the generic radio of today, these stations oozed the vibe of their city; they were soundtracks of the community.
6 Anticipation. There was always something coming up.
7 Swagger. A hard-to-define vibe that was all about confidence in everything they did.
8 Well-Oiled Machines. Even the personality-driven stations were well-oiled machines that held the basics in high regard.
9 Audience Respect. No bullshit. The stations delivered without needing to resort to tricks and promises.
10 Completeness. From news and sports to sneak previews of Beatles songs, the stations were complete, with no need to tune away.
11 Smarteners. The DJs turned you on to what was going on. The stations were hubs of local information.
12 Graphics. They had visual identities that mirrored the on-air delivery.
13 Technology. AM radio once sounded badass as resources were poured into signal integrity.
14New ideas. Every few years, “new ways” came into play. From Storz to Drake to Bennett, things evolved. It’s sad that radio is still executing a 40-year-old playbook these days.
15 Selling new records. Especially in the mid-’60s, the great stations would make a new Herman’s Hermit record sound like the Second Coming.